Using Machine Learning to Maintain High Conversion Rates

It doesn’t happen often, but we managed to maintain or increase lead quantity without decreasing quality.

Instead of asking a lot of questions to tell us more about a lead’s company, we just scrape their website, and compare that content to what we’ve found from companies in known segments, and are able to categorize the lead appropriately.

The wordier explanation is here: Continue reading “Using Machine Learning to Maintain High Conversion Rates”